I have loved statistics since I was a kid, reading league tables and racing form for fun! This led to an A in Statistics A-level, a First for my Statistics and Experimental Design module at University, and work in the gambling industry.

I have worked as right-hand man to leading horse racing collateral form expert, John Whitley, on-and-off for many years, latterly as an odds-setter for American horse racing.

Needless to say, I am a dab hand with mental arithmetic and anything to do with betting. I also put it to good use in a general setting, helping organisations to understand, interpret and present statistical data.

Case study


A former colleague passed my contact details on to a research team working for the Royal Central School of Speech & Drama on a study into theatre audiences in and around Newcastle. They had set up the hypotheses and conducted the surveys, but needed support with the statistical analysis urgently, and with limited budget. I stepped in, ran all the necessary tests, generated all the necessary data, and helped explain the output to the lead researcher so she was able to complete the report.

“Robert was the main source of statistical help for our project measuring the value of theatre and dance for Tyneside audiences. He did the bulk of the calculations, tested hypotheses, offered interpretations, made graphs and pie-charts and still giving us additional assistance where needed more than half a year later (because statistical work is a never-ending story!) At all times, he was understandable, efficient, nice, fast and affordable, and a real pleasure to work with.”

Maja Sorli, Researcher, AHRC Cultural Value Project